Discover thesuper powerof plastics.
Promotional campaign for Plastindia 2021, the 11th international plastics exhibition, launched at a one-day event in Ahmedabad. A hero in a green cape, one line, one key visual that scales from a press backdrop to a highway billboard.
Feb 4 to 8, 2021 · Pragati Maidan, New Delhi
Plastics have an image problem. The campaign set out to show the industry as what it sees itself to be: a quiet superpower.
Sign-ups a year away
Drive exhibitor and visitor sign-ups for a trade show a year away, starting with a promotional event in Ahmedabad, and make a technical industry feel bold.
Cast the industry as a hero
A businessman in a green cape fronts every piece under one line: "Discover the super power of plastics." Delhi landmarks point to the main event.
One key visual, every size
One key visual that scales from a press backdrop to a highway billboard, with Plastindia green tying every touchpoint together.
From a line to a highway.
One idea, one hero, one colour, then every size the campaign needed.
Idea
A quiet superpower.
- Image problem
- The industry as hero
Key visual
A cape, not a lab coat.
- The hero
- The line
- Green
Event day
Ahmedabad, one colour.
- Standees, desk
- Press wall
Delhi is calling
Three messages.
- Standees
- Bunting
Print and digital
Every size.
- Magazine, paper
- WhatsApp, social
A cape, not a lab coat.
Instead of pellets and machines, the campaign shows a person: an everyday professional with a green cape, standing tall. He stands in for the whole industry, and the cape carries the brand colour into every frame.
Everyday professional. Green cape. Standing tall.
No pellets, no machines. The cape does what a logo cannot: it makes the colour part of the person, so every photo of the campaign is green before any logo appears.
From press backdrop to highway billboard.
The same artwork, the same hero, the same line. Drag to scale it against a person.
The rule: white on Plastindia Green is 2.8:1, so green carries the cape, the band and large headlines only. Small type on light uses Deep Green (4.5:1) or ink.
The line lands.
A seven-second message animation for screens at the event and on social. Green floods in, the line builds, the logo lands.
Ahmedabad, one day, one colour.
From the welcome standee to the registration desk and the press conference wall, the hero and the green band repeat until the room feels like a Plastindia stage.
to the promotional event of
11th International Plastics Exhibition, Conference and Convention
Feb 4 to 8, 2021, Pragati Maidan, New Delhi
at DoubleTree by Hilton, Ahmedabad
10th January 2020
Discover the
super power
of plastics
10th January 2020
11th International Plastics Exhibition, Conference and Convention
Feb 4 to 8, 2021, Pragati Maidan, New Delhi
Discover the
super power
of plastics
of
11th International Plastics Exhibition, Conference and Convention
Feb 4 to 8, 2021, Pragati Maidan, New Delhi
January 9th, 2020
DoubleTree Hilton, Ahmedabad
Event pieces rebuilt in code from the print files · same copy, same system
Delhi is calling.
Standees rotate three messages: India Gate for "Delhi calling", an early-bird discount badge, and "Large, larger, largest" for the size of the show. Pole bunting carries the hero outdoors.
callingPragati Maidan, 4 to 8 Feb 2021
BIRD
DISCOUNT
31 JanuarySave on every stall size
larger,
largestThe 11th international plastics exhibition
Three messages, one standee · rotates every few seconds, or click
super power
of plastics
Pole bunting · the hero carried outdoors
From trade magazines to the daily paper.
A double-page magazine spread, a newspaper strip and a brochure all lead with the hero, then hand over to facts: dates, venue and the partners behind the show.
Pick a format.
Logo, hero, line, dates, partners. The same five parts reflow into a magazine spread, a newspaper strip and a brochure cover. Nothing is redrawn, only rearranged.
- Logo
- Hero
- Line
- Dates and venue
- Partners strip
super power
of plastics.
super power
of plastics.
Invites that travel by phone.
A long-format WhatsApp invite lists the speakers and chief guest, while social posts push the early-bird deadline with one loud word: "Hurry!"
One scroll, every name.
Speakers, chief guest, guests of honour, venue and time, in one tall image that forwards cleanly. It scrolls itself here.
11th International Plastics Exhibition, Conference and ConventionFeb 4 to 8, 2021 · Pragati Maidan, New Delhi
The Managing Committee of Plastindia Foundation cordially invites you to the promotional event of Plastindia 2021.
One loud word, five sizes.
The full Google display set, built from the same parts. Every unit says "Hurry!", shows the deadline and keeps the hero.
Feb 4 to 8, 2021 · New Delhi31 Jan 2020
One key visual, every size.
One key visual that scales from a press backdrop to a highway billboard, with Plastindia green tying every touchpoint together.
A quiet superpower
- Cast the industry as a hero
- A cape, not a lab coat
- One line
One artwork
- Hero, line, green band
- Scales 2 m to 14 m
- Message animation
Event to phone
- Standees, desk, press wall, bunting
- Magazine, newspaper, brochure
- WhatsApp invite, social
