See it beforethe world does.
Invitation, social countdown and event branding for the Goa launch of Bhumistu, Sunhearrt Ceramik's range of Vastu-compliant surfaces. The brief: make dealers feel the trip had already begun the moment the invite arrived.
Sunhearrt invited its dealers to Goa to unveil a new range. The brief: make them feel the trip had already begun the moment the invite arrived.
Anticipation for a product nobody had seen
Announce a product nobody had seen yet, build anticipation for weeks, and then fill a venue with one clear story about well-being.
Treat the launch as a holiday
The invite is a suitcase, the countdown reads like travel posts, and Sunhearrt yellow with palm leaves frames every piece like a beach sun.
Doormat to stage, one theme
One theme carried from the doormat to the stage: travel to Goa, arrive at well-being, then meet the product.
From an invite to a stage.
Set the theme, send the suitcase, count the days down, then walk the guest from the resort door to the product wall.
Idea
Pack your bags.
- Launch as holiday
- Five colours
Invitation
A suitcase you can almost wheel.
- Die-cut, luggage tag
- Itinerary inside
Countdown
Three days, six posts.
- Travel feed
- Animation
Second edition
Fun, food, fashion, freshness.
- Tri-fold
Venue
Five elements on stage.
- Gate, stage
- Wayfinding, walls
Pack your bags.
A product launch for dealers can feel like a sales meeting. Framing it as a trip changes the mood: every message promises leisure first, then a reveal.
The rule: navy on yellow (7.4:1) carries every headline. White never sits on yellow as text (1.75:1). Red is the product's, yellow is the trip's.
An invite you can almost wheel.
A die-cut suitcase, complete with a luggage tag. Outside, the promise: "See it before the world does." Inside, a two-day itinerary pinned like travel notes and postcards. Open it.
THE WORLD DOES
Hover or tap to open
Unboxed on the dealer's desk.
The suitcase arrives in a white sleeve with the tag already on. Lift the lid and the two days are pinned inside: notes, postcards, a boarding pass.
Fun, food, fashion, freshness.
A tri-fold follow-up in navy and yellow, built around the leisure side of the trip, with Goa as the last word.
Three days, six posts.
The countdown reads like a travel feed: a suitcase, a veiled product, a window opening on a new dawn, a boarding pass, then Goa through an aircraft window. Each post reveals a little more.
01
02
03
04
05
06Pick a day. Two posts per day, each one closer to the product.
Be there to explore and experience.
An eight-second countdown for stories and the venue screens. Palms frame the window, Goa appears, the date lands.
The five elements on stage.
The stage backdrop runs through earth, water, fire, air and space, the five elements behind Vastu, with Bhumistu at the centre. The entry gate frames the range as surfaces that are "Vastu-compliant", "vast" and "futuristic".
Welcome to the land of well-being.
A-frame welcome standees greet guests at the resort, and nine roll-ups turn ten years of Sunhearrt into a walk-through story.
Nine panels, nine finishes.
Each wall panel pairs a real tile surface with one benefit: carving, glossy, high gloss, sugar finish and more. The Bhumistu header and Sunhearrt footer lock every panel into the set. Hover a panel.
Carving finish
Marble
Science of space
Your beautiful world
Meets Vastu
High gloss finish
Carving finish
Sugar finish
Glossy finishOne theme, from the doormat to the stage.
Travel to Goa, arrive at well-being, then meet the product. Every piece told the same story in the same order.
A holiday, not a meeting
- Pack your bags
- Yellow sun, palm frame
- Navy headlines, red product
Invite and countdown
- Suitcase with a luggage tag
- Six posts over three days
- Tri-fold second edition
Venue
- Gate and five-element stage
- Standees, nine roll-ups
- Nine product walls
